Costa Crociere

Project: Entertainment & Experiences Innovation
Client: Costa Crociere
Location: Genova, Italy
Category: Experiential Creative Direction
Services: Creative Ideation, Creative Direction, Concept Design
Project Overview:

Costa Crociere, a leading cruise line, partnered with Lukas to revolutionize entertainment and experiences across their ships. Lukas and the team aimed to develop fresh concepts for new ships and rejuvenate existing ones, all under a cohesive style that aligned with the brand’s updated image. This included various aspects like retail, dining, design, live shows, and more. Their role spanned from idea generation to final concept designs, resulting in a holistic creative direction that would set new standards for onboard engagement.

By merging their creative brilliance with insights from trend analysis, Lukas and his team crafted a unified vision. This encompassed not only entertainment but also culinary and retail offerings. The team’s imaginative approach ensured that every aspect of the cruise experience, from thrilling live performances to curated retail spaces, was meticulously designed to captivate and delight passengers.

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