On-Demand Worldwide

Experience Impact Audit

Analysis + Advisory + Trend Discovery

In the rapidly evolving world of sameness, standing out is everything. That’s where our Experience Impact Audit swoops in, uniquely crafted for hotels and resorts, cruise lines, malls and retail spaces as well as development of real estate eager to create that lasting impression.
LC&CO. dives into the DNA of your brand and spaces, transforming your establishment into an unforgettable narrative. We assess, advise, and uncover the coolest global trends in experiential design, ensuring your brand not only meets, but surpasses guest expectations.
Imagine your property as more than a destination – it’s an extraordinary experience, a story waiting to unfold. Our audit is your first step on this transformative journey.
With LC&CO., create unforgettable moments and set new benchmarks in your industry. Discover the extraordinary with our Experience Impact Audit today.

Objective:

The primary objective of the Experience Impact Audit is to analyze, assess and strategize the guest experience and journey for hotels, resorts and cruise lines. This process entails an in-depth
space analysis, comprehensive customer journey review, strategic advisory, and an exploration of the latest trends in the world of experiential design and placemaking.
This premium service is a comprehensive solution for businesses looking to craft their unique identity and create a memorable impact through powerful experiences.
Spanning over 6-8 weeks, we dive deep into a wide range of services, including analysis, advisory, and discovery, each tailored to offer distinct value and exceptional transformation.

Scope of Work:

• Space Analysis: LC&CO. will conduct an exhaustive audit of your establishment’s spaces. We will identify unique characteristics, pinpoint areas of potential improvement and suggest
  opportunities for transformation. Our goal is to design vibrant narratives and curate unforgettable moments, contributing to a signature guest experience that distinctly sets your brand apart.
• Journey Review: We will carry out a comprehensive review of your guests’ journey, from the moment of arrival to departure. This includes identifying touchpoints, determining areas for innovation and strategizing the implementation of immersive, multi-sensory experiences at every stage of the guest journey.
• Strategic Advisory: Following the space analysis and journey review, we will provide expert advice on enhancing your brand identity, creating impactful moments, and injecting a distinctive ‘cool’ essence into your guest experience.
• Trend Discovery: In this stage, we will explore and present global trends and fresh concepts in hospitality, experiential design and placemaking. By leveraging the latest technologies and design strategies, we aim to redefine your spaces, creating ahead-of-the-curve experiences.

Activities:

• On-site / Virtual audit of your establishment’s spaces and places.
• Comprehensive review of the current guest journey.
• Consultation sessions to develop strategic recommendations.
• Research and presentation on the latest trends and innovations in your and parallel industries.

Deliverables:

Upon the completion of the service (6-8 weeks), clients will receive a comprehensive PDF presentation containing detailed reports and strategies across all the provided services.
This presentation acts as a roadmap, outlining the planned transformation and steps necessary to create an extraordinary impact.

• Detailed Space Analysis Report with enhancement recommendations.
• Comprehensive Guest Journey Review Report with identified areas for innovation and improvement.
• Tailored Strategic Advisory Report to boost brand identity and guest experience.
• Trend Discovery Presentation outlining the latest hospitality trends and innovations.

With LC&CO., you get more than just design services; you get a team that leads the wave of innovation in the hospitality industry. We don’t merely design spaces; we create vibrant narratives, curate unforgettable moments, and infuse a distinctive ‘cool’ essence into every project. Our unique niche lies at the intersection of experience design, placemaking, and entertainment, with our expertise extending to multi-sensory experiences, entertainment design, and technological implementations. We look forward to redefining your guest experience and setting your brand at the forefront of the industry.

To embark on a journey towards your success, please verify our availability by reaching out to alice@lukascabalka.com

Experience Innovation Masterplan

Creative + Strategic + Revolutionary

Our Experience Innovation Masterplan is a transformative service meticulously crafted for hotels and resorts, cruise lines, malls, retail stores, new real estate developments and cities. Designed to ignite the ‘cool’ factor within your brand, this service aims to transform ordinary spaces into extraordinary experiences, thus setting your establishment apart in a competitive landscape. Over a 6-8 week span, we take a journey from creative direction to strategic innovation, ultimately delivering a comprehensive plan for implementation.

Objective:

The objective of the Experience Innovation Masterplan is to provide your brand with a fresh, compelling identity and remarkable guest experiences. We aim to weave innovation into every thread of your establishment, culminating in a differentiated and globally recognizable brand.
Scope of Work:
The service unfolds in three distinct phases:

• Creative Direction: We collaborate with you to develop a signature aesthetic and storytelling approach that resonates with your brand and captivates your audience.
• Innovation Strategy: We devise an innovative, differentiated approach that empowers your brand to break from the pack and offer unique, engaging experiences.
• Concept Designs: We transform three selected spaces into immersive environments that command attention and deliver memorable guest experiences.

Activities:

Throughout these phases, our activities include brainstorming sessions, creative ideations, strategic planning, concept development, visualizations, and creative designs. We constantly engage
with you to ensure the evolving vision aligns with your expectations and objectives.

Creative Direction:

This is where the genesis of your brand’s transformation begins. We sit down with your team, immersing ourselves in your brand’s DNA, its aspirations, and its core values. We then cultivate a distinctive aesthetic and storytelling approach that echoes with your brand identity, while also resonating with your target audience. Our creative direction doesn’t just focus on the visual aspect; we consider every sensory touchpoint – the sights, sounds, scents, tastes, and textures that come together to create a holistic guest experience. The outcome is a creative vision that is uniquely yours – one that captivates your guests and immerses them in an unforgettable journey from the moment they step into your space.

Innovation Strategy:

As the world becomes more interconnected, standing out in your industry requires more than just a pretty facade; it requires strategic differentiation. During this phase, we create a strategic plan that fuses cutting-edge technology, innovative design elements, and experiential concepts into your brand’s experience delivery. Our Innovation Strategy is not a one-size-fits-all approach; it’s a tailored roadmap that ensures your brand delivers experiences that are not only unique and engaging but also relevant and valuable to your guests. We leverage trends, market insights, and a keen understanding of guest behavior to develop a strategy that positions your brand as a trendsetter in the industry.

Concept Designs:

Taking the crafted creative direction and innovation strategy, we proceed to breathe life into our shared vision. The LC&CO. design team transforms three chosen spaces within your establishment into immersive, dynamic environments that pique curiosity and create lasting impressions. Each concept design is meticulously developed, ensuring that every detail aligns with the overarching creative direction and innovation strategy. We utilize cutting-edge technology to provide detailed illustrations and renderings, helping you visualize the transformation before it even happens. The result is a tapestry of spaces that don’t just meet your guests’ expectations – they redefine them.

Deliverables:

1. Comprehensive Creative Direction Document: This foundational document outlines the core aesthetic and storytelling approach that will inform every aspect of your project. It serves as a
   touchstone for all subsequent design and innovation efforts, ensuring a cohesive and consistent guest experience that embodies your brand’s unique identity.
2. Custom Innovation Strategy: A strategically-crafted plan that outlines the techniques and methodologies that will be used to infuse your brand’s unique identity into every aspect of the
   guest experience. This roadmap will highlight how we will leverage emerging trends, technologies, and design principles to differentiate your brand and create memorable, engaging experiences for your guests.
3. Detailed Concept Designs: We provide you with detailed rendering visualizations and design details and descriptions of three key spaces within your establishment. These designs will serve as the conceptual direction for transforming your spaces into immersive, multi-sensory experiences that captivate your guests and leave a lasting impression.

LC&CO.’s Experience Innovation Masterplan offers more than just a service – it offers a strategic partnership. We work with you to unlock the full potential of your brand and
amplify your position in the competitive landscape. Our deliverables aren’t merely documents and concepts; they’re the keys to elevating your brand and enhancing your guest
experiences.

This process empowers you with a deeper understanding of your brand’s identity and its potential, provides you with a clear vision of how to differentiate your brand, and ultimately equips
you with the tools to create memorable guest experiences.

The value derived from this package extends beyond the project’s timeline. The strategies, concepts, and designs we develop together will serve as a beacon for your brand, guiding your
future initiatives and ensuring that every step you take is one towards progress, innovation, and continued brand growth.

To initiate the path to your success, please contact alice@lukascabalka.com to confirm our availability.